Next Spring’s Trend: 1970s Retro Civilians Fashion

The 1970s can be described as the first of "civilian fashion": ready-made clothes rose and high fashion altered. In the spring and summer of 2011, this 70's fashion trend is back.
Fashion has always been “from the people, for the people”. Throughout the past hundred years of fashion history, the 1970s can be described as the first of “civilian fashion”. The ready-made clothes rose and high fashion altered. The hippie movement flourished, which spawned a wave of "anti-fashion", which encouraged the return to basics. The middle-class young people pursued a life of freedom and liberation. They abandoned the luxurious and bondage dress. They put on the rustic "country girls costumes," casual bohemian dress, rebellious bell-bottoms and the neutral clothing. In this way, they declared that that they were separated with the elite society. At this point, fashion appeared in people's eyes with an unprecedented "civilian attitude”. And its impact on the development of the later fashion has been far beyond people's imagination.

Marc Jacobs, punk version of "peasant look”

Fendi, "sexy" peasant look

Ferragamo, gypsy style dress series

Anna Sui 2011 spring and summer series, the perfect combination of steppe elements and bohemian
In the just-ended Spring/Summer 2011 Fashion Week, we were very pleased to see the strong return of the 1970s "civilian wind". The fashion gurus invariably draw inspiration from the 70 years of "civilian fashion. They paid tribute to the 1970s, which pursued freedom and liberation.
"Non-mainstream" peasant look
Peasant Look was originally loose cut "labor attire". It originated in Europe underclass. Under the fashion guru Yves Saint Laurent’s effort, this "slack", drawstring waist, cotton clothes become "non-mainstream fashion” of the 1970s. To the eyes of the women in the west, it is full of romantic and free spirit, thanks to the comfortable texture and lazy style of it.
In Spring/Summer 2011 Fashion Week, "peasant look" came back on the stage again. In the "burnt" runway, Fendi began with a white cotton "peasant dress”. There were the unique lantern sleeves, together with the embroidered gold thread strapless design or loosely-cut blouse. This makes the original rustic "peasant look" to be voluptuous.

Fendi spring/summer 2011 Milan fashion show

Fendi spring/summer 2011 series, accessories filled with 70 retro feeling

Fendi spring/summer 2011 series, accessories filled with 70 retro feeling
As for the Marc Jacobs fashion show, the designer was inspired by the 1970s punk pioneer, the New York Dolls band, and the supermodel Naomi Campbell’s dress party. Designer use the decadent punk makeup and exaggerated flower accessories to decorate the simple and unadorned peasant look. It is really "country girls" craze!

Marc Jacobs, punk version of "peasant look"

The exaggerated flowers accessories is a major feature of the of Marc Jacobs spring/summer 2011 series.
Hippies with Bohemian feelings
The hippies of the end of 1970 were the most "anti-fashion" ethnic groups. But they dominated an era of fads by relying on Bohemian style and simple clothing. Cotton dress and the mysterious ethnic elements are not only the clothing logo of the hippies who subvert the mainstream fashion, but also a steady stream of the source of inspiration for the later designers.
In Spring/Summer 2011 Fashion Week, both Salvatore Ferragamo and Anna Sui used cotton dress, which was full of texture feeling, to cherish the memory of that pure and natural hippie era. In addition, Salvatore Ferragamo praised gypsy spirit of freedom with calm earth colors, short coat and long dress.

Salvatore Ferragamo gypsy style dress series
Popular camel-colored and brown bags
On the other hand, Anna Sui especially likes the gorgeous print. It matches the cotton bohemian dress with a long feather beaded necklace. This mysterious exotic tribal feeling is so attracting.

Anna Sui spring/summer 2011 series, the perfect combination of steppe elements and bohemian
The neutral attitude of the independent woman
In 1970s, in addition to the hippie movement which subverted the mainstream society, the second women's liberation was also a revolutionary force which subverted the social "mainstream" thinking. Women’s pursuit of gender equality makes the neutral fashion become the exclusive symbol of a new generation of independent women.

The Salvatore Ferragamo2011 spring and summer neutral suit series

Cotton canvas neutral suit can fully show one’s free and easy temperament. And the match with belt is just right.
In Salvatore Ferragamo Spring/Summer 2011 fashion show, the new designer Massimiliano Giornetti paid tribute to the neutral style of the 1970s with a series of clean lines neutral fashion. Compared to 1970s tough smoking style, Giornett’s design emphasizes women’s free and easy nature. Cotton canvas fabric texture makes the overall shape reckless but not too tough. The shorts T-shirt with bell-bottom pants and flat Roman shoes make the wearer even more sexy and charming.
 

LV 2010 Collection